Method Man’s TICAL brand is launching on Tuesday in Michigan in the form of a pre-rolled joint “Sweet Island Skunk” in partnership with Rochester Hills-based Glorious Cannabis Co., the Detroit Free Press reports. Method Man launched the brand last June and indicated the business would prioritize working with and elevating Black and other minority business owners in the cannabis space.
TICAL is named after Method Man’s 1994 solo debut album and stands for “Taking Into Consideration All Lives.”
Nathaniel Vereen, co-founder of TICAL, told the Free press that the company’s approach and message, “aligns with the diverse, working-class people of Michigan, the kind of people Method Man grew up with.”
“Being that Michigan is the birthplace of Motown and Method Man’s iconic influence in music, we believe it to be a perfect match.” – Vereen to the Free Press
TICAL will launch its initial product in five Black-owned Detroit dispensaries including Remedy, House of Zen, House of Mary Jane, West Coast Meds, and Viola.
“We know that African Americans and many of Michigan’s diverse communities have had a very hard time entering the regulated Michigan market,” Vereen told the Free Press.
A recent Michigan Cannabis Regulatory Agency survey of new licensees found that just 3% of cannabis business owners in Michigan are Black, the report says.
Alexandria Weathersby, manager of the medical cannabis dispensary House of Zen in Detroit, told the Free Press the company is “honored” to have been chosen for the product launch.
“It’s amazing because of what the brand stands behind,” she said in the report. “(Method Man) is looking out for the smaller people. It’s a tough industry for minorities in general.”
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Method Man’s Cannabis Brand Launching This Week in Michigan